Experience

Throughout my time at VCU, I consistently applied what I was learning through hands-on digital marketing projects for others throughout VCU and Richmond. My coursework spanned Adobe Creative Suite, International Marketing, Marketing Integrated Communications, Digital Marketing, Tableau, GA4, and Product & Brand Management, which helped build a foundation that blends creativity with analytics. I even became the president of a marketing organization on campus called Collegiate DECA at VCU.

After graduating, I stepped into a Lead Digital Strategist role at a Norfolk-based ad agency, where I led the development and execution of marketing strategies, crafted client budgets and proposals, and contributed to website design initiatives.

I later deepened my interest in web and user experience at Christopher Newport University, where I worked as a Web Content Assistant in the Office of Communications and Public Relations. There, I managed support requests across departments—including faculty, athletics, and leadership—and developed the workflow for the university’s centralized events calendar.

Today, I partner with small businesses through freelance work, helping them build stronger digital presences through strategy, design, and data-driven marketing.