2025
After seeing growth and the analytics after the previous update, I made more updates to the site. Most users that have accessed the website have by mobile devices, so I optimized the website for mobile use. I added a section that separated the Yorktown Barbers from the Newport News Barbers to get rid of any confusion in scheduling for each location. In addition to these updates on the website, I added more photos and made sure that the SEO and alt text were updated.
Around this time, I began paid search ads though Google Ads in hopes of bringing more attention to the website and their services.
2024
The Executive Barbershop reached out to me for website updates. His initial request was straightforward: update a few links and add some photos. However, after reviewing the site, I identified additional areas for improvement that could elevate its overall performance and user experience.
I built this website several years ago to serve as a central hub for The Executive Barbershop’s barbers and clients. At the time, the shop had multiple points of contact, which led to confusion due to outdated information scattered across various platforms. The website helped streamline communication and information for a while. Still, it was time to refresh it with a focus on enhanced SEO, updated content, new pages, and an improved layout.
Website Updates
Homepage updates
I introduced a new section on the homepage for downloading the shop’s booking app, making it easier for clients to access the scheduling tool. Additionally, I added a gallery that gives visitors a quick visual overview of the barbers’ work, helping them decide whether to explore further or book an appointment.
Location Page Revisions
The Yorktown location content was outdated, still describing it as a "newly opened" shop. I updated the description to reflect its established presence, providing accurate directions and up-to-date contact information.
SEO Optimization
To boost the website’s search engine visibility, I optimized the alt text for all images, updated meta descriptions, and refined keywords to improve search relevance and organic traffic.
New Barber Profile Directory
One of the most significant additions to the site is the Barber Profile directory. Each barber now has a dedicated profile page that highlights:
Their bio and professional background
Links to their social media profiles
A personalized gallery showcasing their work
Languages spoken
Customer reviews
This feature empowers barbers to showcase their individuality and skills, while also giving potential clients valuable insight into who they are booking with. Creating this directory was particularly rewarding, as it celebrates the unique talents and personalities of each barber at The Executive Barbershop.
2022
My main objective was to create a website. They needed a central point for new and current clients for the shop to have a central point for all clients’ needs, including booking info, services info, and ways to contact the shop. Before the website, each of the barbers used their own booking services. This is okay, but they all could benefit from having a website attached to them to show uniformity, and it would be easier to find out more info about the business on the website. There was a need for another page for the Yorktown shop that was set to open up later that year. This created a need for a job application process for their new hires and an easy way for the owner to access the potential employee’s applications. On top of the website, I created a few social media images for the new shop and employment opportunities.
